New Market Entry
Following our success in recruiting into the UK team, Hyperion have subsequently been retained to recruit Sales Managers in France, Norway and Sweden. The challenge for these roles was different however. Alfen had not previously had a footprint in these countries, so finding the right candidates with the ability to build the business from scratch was essential.
Being the first boots on the ground, opening a new market for a business can be daunting for some, or exciting and motivating for others. Whilst these new roles had support from the Commercial Director in the Netherlands, we needed to find candidates with the right mentality to work autonomously.
Extensive research of local EV charging businesses in each country was carried out so we knew exactly who the leading players were. We utilised our extensive European network to identify the most talented individuals capable of this challenge. Having had extensive experience of working with Alfen we were able to tell their story effectively to these individuals and we successfully recruited experienced EV charging Sales Managers in each country.